How to Market Yourself as a Real Estate Agent

As a real estate agent, your success is highly dependent on different forms of marketing. Understanding important aspects of marketing tactics and various methods to do so can help you create a clear plan to market yourself as a real estate agent. Keep reading for some tips to help incorporate into your marketing strategies:

How to Market Yourself as a Real Estate Agent

How to Market Yourself as a Real Estate Agent


Building a Professional Website & Social Media Pages

In this day and age, online marketing is one of the most successful methods for real estate agents. Every real estate agent should have a professional website that is both informative, fully functioning, and aesthetically pleasing. This website is a chance to market your skills and services successfully and give viewers a clear representation of who you are as an agent.

Just like creating a great website is critical, effectively utilizing available social media tools is too. This includes all platforms such as Instagram, Facebook, Twitter, and other popular websites. Spending time on creative posts, engaging content, and other informational posts can help you build a follower base and gain trust.


When marketing yourself as a real estate agent, it is important to try to be as accessible as possible. This may mean making yourself easy to reach via phone, email, text, or any other social media contact platform. Put your contact information all over your social media and website and invite people to reach out. As many possible forms of communication will allow clients to feel like you’re easy to reach without hesitation.

To go hand in hand with being both accessible and on social media, creating a page on Google as a local business can help attract clients searching based on specific keywords. Setting up a Google Business page is quick and simple and will also allow clients who are pleased with your services to leave positive feedback. Positive reviews can help attract people to your services, as it shows you’re establishing and building trust within your region.

Utilize Professional Photography  

Utilizing professional photography may seem pricey, but it is worth it. Real estate is all about appearance and catching the viewer’s eye. This means that poor quality or poorly-taken photos can impact your end outcomes. Attractive photos will help gain credibility and catch the eye of clients.

Email Marketing 

To gain access to email addresses, consider creating a free offer to get people to sign up. Perhaps this is something like an article with tips & tricks for moving or packing, or ways to decorate their home to look attractive for viewings. Whatever it may be, offering something for free in exchange for email sign-ups can help you gain email subscribers to build up your follower base.

In addition, utilizing email marketing platforms and software can be beneficial in targeting clients via email. There are many platforms available that can help you build your email list and create landing pages that will be both engaging and enticing. 

We hope that you now have the tools you need to market yourself as a real estate agent!

Interested in taking your real estate business to the next level? Check out Lantern Real Estate group, to schedule a conversation on how we can help you take your real estate business to the next level.




Tel: (770) 765-0005

65 Roswell Street #500, Alpharetta, GA 30009

Whether you are buying or selling your home, trust a Lantern Real Estate Group agent to help guide you through the process.